Four years (2020–2024) of running a music-mixing brand as a software product: two website generations with a structured SCSS design system, an instrumented booking funnel, designed-then-built APIs, and a lead engine that mined hundreds of real Instagram DMs to decide what to sell.
The most production-grade codebase in this portfolio: a Next.js 16 creative-commerce platform on Cloudflare Workers with 89 test files, 188 commits over 8 months, CI-validated ad-ops configuration, six-platform server-side conversion tracking, and a versioned ad-operations knowledge library.
A conversion-optimized booking site for a Lagos recording studio, shipped in ~9 days: zero-build Tailwind, meticulous Open Graph/SEO metadata, a lead-magnet PDF, and audio voice-note social proof - iterated through AI-agent pull requests.