Proof point → I study marketing the way I study code: in version control, with branches, releases, and honest provenance.

🩻 Problem

Nigerian SMEs don’t fail for lack of product - they fail at the sentence that should sell it. Copywriting knowledge is locked in $20 books and courses most founders never reach.

🔨 Solution

startup-copy - a structured, open summary of Jim Edwards’ Copywriting Secrets:

Architecture Overview

  1. 31 chapters as markdown - SECRET-01 through SECRET-31 plus foreword, introduction, resources, and conclusion: headline primacy, ideal-customer profiling (the F.R.E.D. framework), bullet formulas, sales structures, proof strategies - indexed in a chaptered README.
  2. Honest provenance - a disclosed AI-generated first pass, with a handwritten branch carrying human-written versions in progress: drafts managed like code.
  3. Distribution thinking - “Star this repo to receive updates”: the resource has a growth loop.
  4. startup-architecture - a companion concept map translating software architecture into startup roles (server/client/socket/manager/factory) - a personal mental-model sketch connecting the two crafts.

The loop closes

The F.R.E.D. ideal-customer chapter later became a literal AI persona in the Personal AI Agent - study notes feeding running software.

📜 Philosophy

Marketing and positioning are learnable, version-controllable disciplines. Open the notes, disclose the method, branch the drafts - treat founder education like engineering.

🎓 Key learnings

  • The copywriting canon, internalized deeply enough to teach: customer profiling, offer construction, proof.
  • Content-as-product mechanics: CTAs, update channels, free-resource distribution.

📈 Output & impact

  • A free, structured copywriting resource for SMEs, published with unusual provenance honesty - and demonstrably converted into engineering output.

🌍 Why this matters

Talent & Education · The Founder Journey. Founders need selling skills as much as coding skills, and open, build-in-public education is how that knowledge actually spreads. This is founder education produced for the Nigerian SME context - practiced, not preached.

🚀 Hire me

Need founder education or positioning help grounded in real practice? Let’s talk → · See also: Personal AI Agent · The thesis