Proof point → A studio in Lagos doesn’t need a web platform - it needs bookings. Marketing engineering means knowing the difference.

🩻 Problem

NB Studios - a recording and mixing studio in Lagos - needed bookings, not a website project: something fast, findable, and persuasive, without a build system to maintain.

🔨 Solution

Two static pages with disproportionate care where it counts:

Architecture Overview

  1. Zero-build delivery - Tailwind via CDN, custom CSS in-page, SVG brand assets: nothing to deploy but HTML.
  2. Serious head work - full Open Graph and Twitter-card metadata with image dimensions and alt text, custom OG cards per page, and a meta description targeting “Lagos Recording & Mixing | Book Sessions Now.”
  3. Unusual conversion assets - a committed voice-note MP3 as audio social proof (this is how trust travels in Lagos) and a “studio survival guide” PDF lead magnet.
  4. Grown-up process on a tiny codebase - 30 commits in 9 days including merged AI-agent pull requests (e.g., analytics ID replacement) - PR review even for a static site, with GA wired in.

📜 Philosophy

Match the engineering to the business: a fast, zero-maintenance site with conversion craft - OG cards, lead magnets, voice-note proof - beats a framework. Marketing engineering is engineering.

🎓 Key learnings

  • Conversion-page craft for the Nigerian context: WhatsApp-era social proof, booking CTAs, lead magnets.
  • Productive AI-agent + PR workflows at every scale of codebase.

📈 Output & impact

  • A live, analytics-instrumented studio booking site delivered and iterated in under two weeks.

🌍 Why this matters

The Founder Journey. Thriving local economies are made of ordinary enterprises with working digital presences. Making that cheap and fast - shipped in days, maintained by no one - is a repeatable craft, and creative businesses deserve it as much as startups do.

🚀 Hire me

Need a booking page that actually converts, this week? Let’s talk → · See also: Ketu Wok · The thesis