Proof point → What if launching a small Nigerian business took a pipeline, not a miracle? I built the pipeline and launched a real kitchen through it.

🩻 Problem

A Lagos street-food brand needs what a startup needs - brand, website, ads, CRM, operating procedures, infrastructure - but has none of a startup’s resources. Every SME launch re-solves the same problems by hand, badly.

🔨 Solution

The Ketu Wok launch factory - a 24-hour food-drop campaign produced by an orchestrated multi-agent pipeline:

Architecture Overview

  1. Agent pipeline - Brand, Website, Ads, CRM, and Ops agents, a Reviewer quality gate with fix loops, and a Final Assembly agent - defined as versioned prompts (prompts/agents/, prompts/implementers/, prompts/reviewers/) and driven by orchestration scripts, with a JSON-schema quality gate.
  2. Generated launch pack - brand pack, Meta ads pack, WhatsApp CRM pack, kitchen SOPs, and a complete bespoke design system (brand marks, color/type CSS, 15 HTML previews, a landing UI kit).
  3. Infrastructure as code - Terraform modules for the Cloudflare zone, Supabase schema (with SQL migration), and - unconventionally - ads manifests, WhatsApp handoff, finance controls, launch readiness, and an operations runbook as Terraform resources, composed per-brand (infra/stacks/brands/ketu-wok/prod/), plus a Cloudflare Worker router and GitHub Actions workflows.
  4. Safety brakes - ads manifests generate in paused/manual-review mode; placeholder phone numbers must be replaced before publish; automation that touches money requires an operator’s approval.

📜 Philosophy

Treat a business launch as reproducible infrastructure. The factory is brand-parameterized - swap ketu-wok for the next brand and the pipeline re-runs. Guardrails are designed in wherever automation meets money.

🎓 Key learnings

  • Multi-agent orchestration with reviewer/fixer loops and schema-enforced quality gates - AI as a governed workforce.
  • Terraform beyond servers: encoding marketing artifacts, runbooks, and finance controls as managed resources.
  • WhatsApp-first commerce design - how Lagos SMEs actually transact.

📈 Output & impact

  • A reusable, parameterized launch factory and a complete agent-generated launch pack for a real food campaign - built in ~4 weeks (April–May 2026).

🌍 Why this matters

The Founder Journey. Most small enterprises never get a brand, a funnel, or infrastructure because each costs more than the business. A repeatable, low-cost machine that takes an SME from idea to branded, deployed, measurable business changes that economics - for one kitchen today, for any local enterprise next.

🚀 Hire me

Want your launch productized into a pipeline instead of a scramble? Let’s talk → · See also: NB Studios · The thesis